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Recipe

Personalize content to position yourself over a competitor

Highlight your winning qualities over the competition with personalized pages.

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The company below offers a web design software for teams. They compete against really big players. Their pricing makes them attractive for people who are looking for a more affordable alternative. They are also browser-based, while many of their large competitors require native app installs.

They use Unless to create highly personalized and compelling landing pages for competitive ads. Furthermore, if someone had landed on the website via a competitive campaign and later returns, they get greeted with an extra incentive!

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